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Elite Market Research is a Malaysia-based market research company driven by a number of professionals who have years of market experience and expertise under their belt. Using the most effective market research techniques available, you can be sure that your brands and products are in good hands.

S.Magasvarey (Mahes)

Director
Started her career in statistics department as a field officer, Mahes was later transferred to the population and development board under the Prime Minister Department of Malaysia. She has served 20 years in government service undertaking government related research projects. She has also spent more than 6 years in commercial market research in field data collection.

Yoshini (Shini)

Project Manager
Yoshini is a versatile research office in marketing research, advertising and communications and has been in the market research industry for 10 years. A graduate from Perth University, Australia obtaining a degree in Chartered Institue of Marketing, she is well packaged with both paper qualifications and experience along with her.

Apart from experience with full research process such as from problem identification to questionnaire development to fieldwork, Yoshini also has moderating skills and excellent people skills. Besides that, she has also supervised and coordinated many focus group discussions, thus giving her invaluable understanding of the importance and quality of market research.

With her experience and expertise, Yoshini is the one who oversees all the projects for Elite Market Research and deals directly with the clients. She is also currently handling all public relations related matters for Elite.

Paramasivam (Sivam)

Research Executive
Parasivam, a versatile researcher in automotive research, conducts interviews and on field research with a lot of experience gained during work for many leading automotive companies. Besides that, he is also a trained coordinator when it comes to group coordination and fieldwork.

Umaranee (Uma)

Senior Research Executive
Umaranee has been with Elite Market Research for the past 4 years as a Researcher. She is the main person to handle all the qualitative jobs in our company.
Started from basic office staff and has achieved to this current status, she is a Diploma holder of Administration majoring in Human Resource from Universiti Malaya, the oldest university in Malaysia. Her excellent communication and public relations skills came from 10 years of working experience in various industries and skills. Umaranee has been handling various types of qualitative projects effectively and efficiently

Jenarthanan Logeswaran (Jenar)

Senior Research Executive
A Degrree holder in Computer Science from Oxford Brooks University. Jenarthanan Logeswaran worked as a Sales & Marketing Executive for an IT company before moving on to the golfing industry as a Sales & Marketing Manager for a local golf publication house. There he was entrusted the responsibility of organizing a few Golf Tournaments as well as ensuring the production of the publication.

Jenar joined Elite Market Research as a Data Entry personnel in April 2004 before being promoted to a senior research executive in August 2006. Now his main job includes Analyzing and Reporting as well as being a Quantitative and Qualitative Researcher for Elite.

Norsiti Melynnie (Mel)

Senior Research Executive
Norsiti Melynnie has been trained professionally in a Marketing Research, Advertising and Communication areas. She possessed a Bachelor of Mass Communication (Advertising) (Hons) from Mara University of Technology.

With both combination of practical & theory (R&D and Advertising), her key strengths include in–house moderating (Lifestyle, brand study), Managing nationwide projects, Strategic planning for field forces as well as data collection & analysis. She has proven leadership skills gained from managing various projects both of qualitative and quantitative in most effective and efficient ways to deliver great findings and insights to panel clients.